66°33′S · SONAR · the engine
The engine that turns raw data into decisions
ANTARCTIX's AI engine — data pipeline + Claude + our own logic.
Data is useless without creative context.
raw data → pattern → relation → context
Input
Raw data from any source (messy is fine)
Output
Customer 360 · segments · insight · creative · plan · report
Live demo
Run SONAR on a real dataset
A golf pro-shop's own data — segments, insight, an opportunity map, and creative tuned per audience. Every studio gets its own look; the engine underneath is always SONAR.
A real golf pro-shop dataset — pro shop, academy, fitting, and range. SONAR reads it and returns segments, insight, an opportunity map, and ready-to-ship creative.
~2s · nothing leaves your browser
This is a sample. Run SONAR on your own data — see your real segments and creative in 3 days.
Start with an Iceberg Audit →8 modules
From raw data to a decision
Pull from any source
CSV, LINE OA, Shopify, Meta Ads, GA4, POS — auto-map columns, flag PII, handle mess.
Stitch into one person
Identity resolution across email / phone / line — one Customer 360 record per person.
Cluster automatically
RFM, lifecycle, LTV, propensity — named in plain language, with size and rationale.
Find the truth underwater
Revenue / churn drivers, anomalies, patterns — correlation kept separate from recommended action.
Make the work per segment
Hooks, ad copy, LINE messages, email subjects — many tones, tied to a play, on brand voice.
Recommend the plan
Which play, which channel, which moment — ranked by impact, quick wins split from long plays.
Advisory report
Assembled into an Iceberg Audit / Monthly Review in brand voice — findings, actions, ready creative.
Measurement advisory
Holdout / incrementality design, success metrics, honest reading — then fed back into segments.
All powered by SONAR — the AI does the heavy lifting, a human owns the final call.
Guardrails wrap every module
The AI does the heavy lifting, a human owns the final call
- Every insight and segment carries a confidence score — below threshold, a human reviews.
- Correlation ≠ causation — never present a relationship as a cause.
- No over-claiming — we don't invent ROAS or CAC we can't promise.
- PII / PDPA — masked in every human-facing output, raw stored separately and encrypted.
66°33′S · start here
See below the surface before your competitors do
Start with The Iceberg Audit — low risk, results in 3 days.