Strategy·5 min read
Custom site or a template: how to actually decide
Templates aren’t the enemy. The real question is whether your site has a job important enough to justify custom work.
Read→66°33′S · Blog
Notes from the build.
Practical, no-hype writing on AI, automation and software — to help you make better calls, whether you hire us or not.
Automation·6 min read
Make, n8n, or custom code: picking an automation backbone
Choose the workflow before you choose the tool. The platform should serve the process, not the other way around.
Read→Internal Tools·5 min read
Build vs. buy: the real cost of an internal tool
SaaS looks cheap until you count the workarounds. Buy the commodity; build the thin layer that’s genuinely yours.
Read→AI·4 min read
What an AI assistant can — and can’t — do for support
Grounded in your content, an assistant deflects the repetitive questions. It is not a replacement for judgment.
Read→AI·6 min read
Claude vs GPT vs Gemini: which AI should your business use?
There’s no single best model — only the best fit for a job and a budget. Here’s how we actually choose.
Read→AI·5 min read
How much does an AI assistant actually cost to run?
The build is a one-time number. The part people forget is what it costs every month — and how to keep that small.
Read→Business Systems·5 min read
Custom CRM vs. off-the-shelf: when to build your own
Off-the-shelf is the right call more often than vendors admit — and the wrong one more often than you’d think.
Read→Automation·6 min read
Payment gateways for SMEs: Stripe, Omise and PromptPay compared
Taking money online should be the easy part. Picking the right gateway — and wiring it up properly — is where projects stall.
Read→66°33′S · Start here
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